In this episode of Conversation of Change, we had the pleasure of speaking with two inspiring young entrepreneurs, Suyeon and Muhan, founders of To Our Youth - a self-photo booth service based in Singapore that’s dedicated to spreading joy and preserving memories.
From a Spontaneous Idea to a Thriving Business
To Our Youth started as a spontaneous idea, sparked by Suyeon and Muhan’s shared passion for creating memorable experiences. Despite their young age, the duo has successfully navigated the challenges of entrepreneurship, transforming their ideas into a thriving business.
One of their early hurdles was negotiating spaces in major shopping malls—an intimidating task for anyone, let alone first-time business owners. Yet, their determination and belief in their concept paid off.
The Power of Authenticity and Creative Marketing
Suyeon and Muhan shared some of their key business strategies that have contributed to their rapid growth. One standout theme was their focus on authenticity. They emphasized that staying true to their mission of spreading joy has been critical to building a brand that resonates with their customers.
Their marketing approach is equally innovative. Instead of relying solely on traditional advertising, they’ve created buzz through creative campaigns, leveraging social media and word-of-mouth to generate organic engagement. This approach, combined with their visually appealing booths and unique user experience, has helped To Our Youth quickly carve out a niche in the highly competitive entertainment market.
Looking Ahead: Expansion and Social Impact
Looking to the future, they have ambitious plans for To Our Youth. They’re exploring the possibility of expanding to more locations across Singapore.
Their vision doesn’t stop there. They’re also considering portable booths, making their service even more accessible for events and celebrations. Additionally, they are eager to collaborate with organizations in the social sector, combining their business model with opportunities to give back to the community.
An Episode Full of Inspiration and Insight
This episode of Conversation of Change is packed with valuable insights into entrepreneurship, the importance of staying authentic, and how young individuals like them are making a difference. Their story is a powerful reminder that age is no barrier to success, and that with passion, resilience, and a clear mission, it's possible to overcome challenges and create a meaningful impact.
Tune in to the full episode to hear Suyeon and Muhan’s story in their own words, and be inspired by their journey from idea to execution, and their exciting plans for the future.
Be sure to check out the links below for more information!
🔗 Make The Change: https://www.makethechange.sg/
🔗 To Our Youth: https://www.instagram.com/toouryouth_official/
Listen to the full conversation here:
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🎧 Apple Podcasts: https://podcasts.apple.com/sg/podcast/make-the-change-conversation-of-change-podcast/id1511455099
Until next time, keep making memories and sharing joy!
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