Make The Change's Purpose Filled Journey

In today's dynamic business landscape, the concept of corporate purpose has evolved from being a mere tagline to a strategic imperative for long-term success. For small and medium enterprises (SMEs), navigating this shift towards purpose-driven business practices can be both daunting and rewarding.

Michelle Lim, co-founder and CEO of Make The Change (MTC), a Certified B Corp social enterprise, exemplifies how SMEs can harness the power of purpose to not only thrive but also make a positive impact on society.

At the heart of MTC's ethos lies a commitment to creating ecosystems where businesses can flourish while contributing to the greater good. Michelle emphasizes that while MTC has always been dedicated to social impact, the journey towards a well-defined corporate purpose required collaboration and continuous learning.

"Change is never meant to be made alone. The Purpose for Growth programme was a good opportunity for us to learn from the facilitators and our peers on how they define their corporate purpose and transform their organizations into being purpose-driven."

Through programs like these, SMEs like MTC gain access to resources, mentorship, and a supportive community of like-minded businesses, enabling them to align their operations with their values while fostering sustainable growth.

As SMEs increasingly recognize the interconnectedness between profitability and purpose, initiatives like the Purpose for Growth programme serve as catalysts for organizational transformation. By embracing a purpose-driven approach, SMEs not only differentiate themselves in the market but also attract socially conscious consumers and talent, ultimately paving the way for a more sustainable and equitable future.

Click here to read more of us in a Channel News Asia (CNA) article!